Privacy policy

Last updated October 17, 2026

This policy explains what information Alpaca collects, why, and the choices you have. "Alpaca," "we" and "us" mean Ben Longrie, doing business as Alpaca Agent, in Colorado. You can reach us at benjaminlongrie@gmail.com.

Who this covers

Alpaca is a service for businesses. It has two kinds of people in it: business owners who sign up (you), and your customers, who text your business number. For your customers' information, you decide why Alpaca is used and we handle it on your behalf to provide the service.

What we collect

How we use it

We do not sell personal information, and we do not use it for advertising.

Who we share it with

We use other companies to provide parts of the service. They receive only what they need to do their job:

We may also share information if the law requires it, to protect people's safety, or if the business is sold or transferred (we would tell you first).

Texting and your customers

Alpaca only replies to messages customers send to your business number. If a customer replies STOP, Alpaca records that and stops texting them. You are responsible for making sure you have the right to contact your customers and for what your instructions to Alpaca say.

How long we keep it

We keep your information while your account is open so you can review your conversations and bookings. If you ask us to delete your account or your customers' conversations, we will do it within 30 days, except where the law requires us to keep something. Backups may take a little longer to clear.

Security

The site uses encrypted connections (HTTPS), passwords are hashed, each business can only see its own conversations, and access to the systems that hold data is limited to the people who run Alpaca. No system is perfectly secure, so please use a strong password and tell us right away if you think your account was accessed by someone else.

Your choices

You can ask us to show you the information we hold, correct it, export it, or delete it. If you are a customer of a business that uses Alpaca, please contact that business first; you can also email us and we'll help route your request. Where privacy laws such as the Colorado Privacy Act apply to you, we will honor your rights under them and respond within the time the law allows.

Children

Alpaca is for business owners aged 18 or older and is not directed at children. If you believe a child has given us personal information, email us and we will delete it.

Changes

If we change this policy in a way that matters, we will update the date above and tell account holders by email or on the site.

Contact

benjaminlongrie@gmail.com