Terms of service

Last updated October 17, 2026

These terms are an agreement between you and Ben Longrie, doing business as Alpaca Agent ("Alpaca," "we," "us"). By creating an account or using Alpaca you agree to them. If you don't agree, please don't use the service.

What Alpaca is

Alpaca is software that answers customers' text messages for a service business, using your business information and instructions, and that can book appointments on a calendar you connect. It is a tool to help you. You stay responsible for your business.

Who can use it

You must be at least 18 years old and have the authority to sign up on behalf of your business. Keep your sign-in details private. You are responsible for what happens under your account.

Price and cancelling

Your information and instructions

You are responsible for the accuracy of what you give Alpaca: prices, services, hours, service area, and any rules for how it should speak or what it may book. Alpaca follows those instructions, so please keep them current. You keep ownership of your business information and your customers' information. You give us permission to process it only to provide and support the service, as described in our privacy policy.

Texting rules you agree to follow

AI can make mistakes

Alpaca uses artificial intelligence. It can misunderstand a customer, misread an address, or give a wrong answer. We build in checks, and Alpaca is designed to hand off to you when unsure, but we can't promise it will always be right. Look at your dashboard and bookings regularly, and use the pause switch whenever you want to handle messages yourself. Alpaca is not for emergencies and does not give legal, medical or financial advice.

Third-party services

Alpaca depends on services from other companies, such as text messaging, calendars, AI and hosting. If one of them has an outage or changes its rules, Alpaca may be limited or unavailable. We are not responsible for those companies' services.

Availability

We work to keep Alpaca running, but it is provided without a promise that it will be uninterrupted or error-free. We may update, change or pause features, and we will try to give notice of changes that matter.

Ending the service

You can stop at any time as described above. We may suspend or end your account if you break these terms, if your use puts others or the service at risk, or if payment fails and isn't fixed after notice. When an account ends, you can ask us to delete your data, as described in the privacy policy.

Our responsibility is limited

Alpaca is provided "as is." To the fullest extent the law allows, we are not responsible for lost profits, lost jobs, missed or wrong bookings, or other indirect or consequential losses, and our total responsibility for any claim is limited to the amount you paid us in the three months before the claim arose. Some places don't allow these limits, so they apply only as far as your local law permits. Nothing here limits responsibility that the law doesn't allow us to limit.

Your responsibility

You agree to cover claims, losses and costs that come from your breaking these terms, from your instructions to Alpaca, or from your texting of people without the right to do so.

Changes to these terms

We may update these terms. If a change matters, we will update the date above and tell account holders by email or on the site. If you keep using Alpaca after a change takes effect, you accept it. If you don't, you can cancel.

Governing law

These terms are governed by the laws of the State of Colorado. Any dispute will be handled in the state or federal courts located in Colorado, unless the law requires otherwise.

Contact

benjaminlongrie@gmail.com